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Why hotel aromatherapy diffuser is the winning weapon of hotel marketing

June 29, 2021
Why hotel aromatherapy diffuser is the winning weapon of hotel marketing

There is a consensus in the management of the hotel that the first 10 minutes of staying in a place, whether it is good or bad, will give guests a clear impression. Therefore, in the first 10 minutes, before the core service content can be offered to customers, how to create a good "brand impression" is a topic that the hotel industry has been studying. After the traditional visual marketing and sound marketing have been developed one after another, the sense of smell has become another sensory experience of the hotel's new "invasion". Foreign hotels are the first to extend the boundaries of marketing to people's sense of smell, attracting consumers' attention, memory, and recognition with specific smells, and finally forming consumption.

To create a hotel scent, there are travelers who come from afar in a hurry or in a hurry, and there are also formal needs for business reception. As the night strikes, the lights around are gradually rising, where there is passion, there is return. When the returnees came to a hotel full of splendor. The moment I stepped into the hall, a delicate fragrance came to my face. The fragrance of the hotel is not known whether it is fruity, floral, or mixed with chocolate and wine.

We have thought about "how to make the hotel experience." For example, pack some fragrant memories to take home. Especially some concise, but definitely not simple fragrances.

They need a fragrance to ease their mood and tiredness of the day, and we also need a fragrance to welcome them. The lobby that opened the door could touch their senses so meticulously, they must have accepted it. The olfactory pleasure of hotel fragrance has gradually become an important indicator for selecting a good hotel.
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Author:

Ms. Judy Tang

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